Meet The Creator

Squiggle Submissions

Product Safety

RandomLine, Inc. was created in 2002 by a dad who loves to play, John Kiely. His goal . . . to offer products that encourage children to be creative and use their imagination. No Noise. No Batteries. Simply Imagination is RandomLine’s motto.

While sitting in New Jersey traffic during his hour commute to and from work, he had the idea to create a game based on doodling. He hit the drawing board (no pun intended) and began developing a prototype of his first game called SQUIGGLE®. He used his 12 years of consumer product development & packaging design experience as an industrial designer to start his own company and bring his product to market. “It was an amazing learning experience and although there was a lot of bumps and frustration don the road, the experience was and still is priceless”, says Kiely. 

After attending the 2003 American International Toy Fair in New York with his new game SQUIGGLE®, he established his first big customer, Wizards of the Coast. Since then, RandomLine has successfully created and launched a line of games and doodle pads that can be found in over 2000 toy stores, gift shops, museums, zoos and aquariums, as well as Canada, New Zealand and Europe.


If you would like to have your squiggle creation added to our facebook page, please send it by email or snail mail below.

Cowboy Boots

Great Job with the cowboy boots!
By Sarah, Age 15

Contact Us

RandomLine welcomes your questions and will respond promptly. Please use one of the following to contact us.

By Email
sales related questions

other inquires

By Mail
RandomLine, Inc.
P.O. Box 193
Morris Plains, NJ 07950

By Phone
888-234-DRAW (3729)

Fun Links

National Toy Hall of Fame

The Great Idea Finder

How Fast Can You Type?

The Higher Purpose of Doodling


Dear Customers,

On August 18th, 2008 Congress passed the Consumer Product Safety Improvement Act of 2008 (CPSIA). This act requires a reduction in the amount of lead and phthalates in children’s products, mandatory product and advertising labeling, third party testing and certification, and additional consumer safety regulations.

Safety is always RandomLine’s first priority.  As part of our ongoing commitment to toy safety, all of our games and activity pads are tested for lead and phthalate content. Our products meet and exceed the most recent safety standards established by the CPSIA.

For more guidance on the new testing requirements, visit the Consumer Product Safety Commission’s website

Please contact us if you have any questions regarding our compliance with the CPSIA. We appreciate your continued support of RandomLine products.

John Kiely, President
RandomLine, Inc.


© 2002-2017 RandomLine, Inc. SQUIGGLE is a registered trademark of RandomLine, Inc. All Rights Reserved.  
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