RandomLine, Inc. was created in 2002 by a dad who loves to play, John Kiely. His goal is to offer products that encourage children to be creative and use their imagination. No Noise. No Batteries. Simply Imagination is RandomLine’s motto.
While sitting in New Jersey traffic during his hour commute to and from work, he had the idea to create a game based on doodling. He created a prototype of his first game called SQUIGGLE®. Kiely decided to use his12 years of consumer product & packaging development experience and expertise in industrial design to start his own company.
After attending the 2003 American International Toy Fair in New York with his new product, he established his first big customer, Wizards of the Coast. Since then, RandomLine has successfully created and launched a line of games and activity pads that can be found in over 2000 toy stores, gift shops, museums, zoos and aquariums, as well as Canada and New Zeland and Europe.
Kiely receives a lot of support from his two children who help test his products and ideas. Besides helping with testing, his children are his inspiration. Kiely’s wife also assists in the business as she brings over 16 years of marketing experience in the educational publishing industry.
If you would like to have your squiggle creation added to one of our flipbooks (shown on each on-the-go activity page), please send snail mail or email to the address below.
Great Job with the cowboy boots!
By Sarah, Age 15
RandomLine welcomes your questions and will respond promptly. Please use one of the following to contact us.
sales related questions
P.O. Box 193
Morris Plains, NJ 07950
Sales Ext: 701
John Kiely: Ext 702
Customer Service: 703
On August 18th, 2008 Congress passed the Consumer Product Safety Improvement Act of 2008 (CPSIA). This act requires a reduction in the amount of lead and phthalates in children’s products, mandatory product and advertising labeling, third party testing and certification, and additional consumer safety regulations.
Safety is always RandomLine’s first priority. As part of our ongoing commitment to toy safety, all of our games and activity pads are tested for lead and phthalate content. Our products meet and exceed the most recent safety standards established by the CPSIA.
For more guidance on the new testing requirements, visit the Consumer Product Safety Commission’s website www.cpsc.gov/about/cpsia/cpsia.html
Please contact us if you have any questions regarding our compliance with the CPSIA. We appreciate your continued support of RandomLine products.
National Toy Hall of Fame
The Great Idea Finder
How Fast Can You Type?