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RandomLine Press Release

MORRIS PLAINS, NJ – January 21, 2011 RandomLine, Inc., creator of the award-winning SQUIGGLE line of games and activity pads is overwhelmed with enthusiasm as Toy Fair approaches. During this pivotal event, RandomLine will showcase 4 new activity pads as well as unveil the next generation of the highly successful SQUIGGLE line. These new items make great additions to the growing line of products that encourage children to be creative with “No Noise. No Batteries. Simply Your Imagination.”

The American International Toy Fair is the most anticipated and influential trade show for toy and hobby companies in North America. Boasting more than 1,100 exhibitors with over 10,000 buyers from 85 countries, the show will be held from February 13-16, 2011 at the Jacob K. Javits Convention Center in New York City.

RandomLine’s new products, SQUIGGLE Extreme Dinosaur, SQUIGGLE Pets, SQUIGGLE 3D and SQUIGGLE Truth, Dare or Draw, compliment the extensive line of these engaging and popular activity pads that fit everyone’s budget. The continuation and further development of the SQUIGGLE line creates brand equity and awareness and extends to offering a variety of low-cost options that encourages creativity and provides hours of enjoyment.

RandomLine is also thrilled to unveil the next generation, as it’s important to show the evolution of a successful product that has been in the market. The concept does not change, but the new contemporary and eye-catching design will further entice shoppers to want to try-out a SQUIGGLE game or activity pad. First on the list for this new look will be SQUIGGLE Barnyard, Alphabet SQUIGGLE Game and Alphabet SQUIGGLE On-The-Go. RandomLine is committed to the growth of this line and listening to its customers . . . the kids, to what they like.

"We have a wonderful line of creative On-The-Go products, but we wanted a fresh new look to increase our point-of-sale,” said John Kiely, Chief Squiggler at RandomLine. “We held focus groups with children of all ages to help us refine our message, keep us on target to what is appealing in terms of topics and the overall look and brand. I’m thrilled with what how our design team translated the feedback and created a look that is eye-catching, fun and exciting but does not lose the essence of the SQUIGGLE brand. We can’t wait to show everyone at the Toy Fair!”

In addition to RandomLine’s SQUIGGLE series, other products include family board games, educational activity pads, dice games, wipe off drawing pads, and so much more.

About RandomLine, Inc.

RandomLine, Inc. is the creator of the Award-Winning SQUIGGLE® Series. Their games and doodle pads are available at Barnes & Noble as well as the specialty toy market, educational stores, book stores, gift shops and museums throughout the United States, Canada, New Zealand and the UK. Visit to learn more about this new and innovative company.

Contact: Kimberly Zaharias, President of Kimberly Ellen & Company at (401) 475-7156 or email her at


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