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RandomLine Press Release
24

MORRIS PLAINS, NJ – January 24, 2011 – RandomLine, Inc., the award-winning creators of the SQUIGGLE line of board games and activity pads, is proud to announce the appointment of Andrea Cohen Nasstrom as Business Development Manager. With their rapid business and product growth in 2010, Nasstrom will focus on building RandomLine’s mid- to large-based sales accounts throughout the US and Canada.

Nasstrom brings with her 7 years of experience as the Director of New Business for a musical instrument company. However, it was her successful eight-year partnership and sales building skills at Acting Out, a musical dress-up company that earned her recognition with the RandomLine team. Winning over 20 national toy awards and having been featured on The View, Today Show, Good Morning America, and Extreme Makeover Home Edition, Nasstrom grew Acting Out from 100 sales accounts in the first two months of business to over 1,000 stores including Target, Costco, QVC, and Toys R Us in less than eight years. Her portfolio boasts of guest hosting on HSN and QVC, three Oppenheim Toy Portfolio Platinum awards, and numerous television appearances. Recently, Acting Out was successfully sold to Creative Education of Canada – a large dress-up company.

“I am so excited to join RandomLine’s team during such an amazing growth period in the company’s history,” said Nasstrom. “They have done a top-notch job of creating products, tapping into trends, and just exploding. I am looking forward to helping to continue that growth by applying my experience to help the company meet and exceed their goals and target new business.”
“We are thrilled to welcome Andrea to the RandomLine team. Her extensive background and knowledge in the creative play and toy business as well as her vast marketing and public relations experience with Acting Out is a perfect fit to lead RandomLines’s sales efforts as we continue to grow,” said John Kiely, Chief Squiggler at RandomLine. “We will leverage Andrea’s experience to help shape and grow our sales toward larger markets as RandomLine continues to add more fun and creative products to our line.”
About RandomLine, Inc.

RandomLine, Inc. is the creator of the Award-Winning SQUIGGLE® Series. Their games and doodle pads are available in the specialty market, educational stores, book stores, gift shops and museums throughout the United States. Visit www.randomline.com to learn more about this new and innovative company.

Contact: Kimberly Zaharias, President of Kimberly Ellen & Company at (401) 475-7156 or email her at kim@kimberlyellencompany.com.

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